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House Prices: When to Reduce and When to Expect Higher Offers – our Comments

28th September 2020

Rising house prices have given many sellers greater confidence, with a number of house price indices reporting steady growth and, in some areas, significant increases since July.

However, stronger headline house prices do not necessarily mean every seller can expect to achieve a higher sale price. Local demand, property type and buyer preferences continue to play an important role in determining how a property performs on the market.

The importance of location has become particularly clear. While demand for housing has increased, activity has varied considerably across the UK, with some regions and property types attracting greater levels of buyer interest than others.

Data from Rightmove showed that northern regions, including Yorkshire and the Humber, the East Midlands, West Midlands, North East, North West and Scotland, were among those recording some of the strongest price growth. This marked a shift from the increased demand seen in southern and south-western regions earlier in the summer.

One factor driving this trend was value for money. Buyers looking to move up the property ladder were increasingly seeking larger homes and more space, particularly where their budget could stretch further than in higher-priced urban locations.

As a result, larger properties and homes offering more space were attracting increased interest, with buyers looking beyond their existing locations to find properties that better suited their changing requirements.