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A 'Beret' Good Time – Prime French Market Tempts Buyers From London

22nd February 2021

Research by high-net-worth mortgage broker Enness Global has revealed how the upper tiers of the French property market are currently tempting high-end homebuyers away from London.

Its analysis shows that currently, prime property sales of £3m and above account for 4% of all properties in the UK capital, with some 2,679 homes listed for sale.

Demand for these prime London properties currently sits at 12% and, with the market boosted by the urgency to complete ahead of April’s foreign buyer stamp duty tax increase, house prices in many of the capital’s most prestigious areas have climbed considerably over the last year.

Separate data from the Land Registry shows that house prices in Kensington and Chelsea have increased by 28.7% annually, while in Islington they’re up 8.7% and in Hammersmith and Fulham, 6.5%.

Meanwhile, the prime French market boasts a similar level of prime property availability, with 2,859 homes listed at £3m-plus. Some 76% of these prime properties are located in the French Riviera, with the Alps region accounting for the next largest proportion at 15%, while Paris accounts for 4% and Provence for 3%.

As a result, homes at £3m and above account for 6% of the total French market. Not only is there a larger level of stock for high-end homebuyers, but buyer demand currently sits at just 1%, compared to 12% in the prime London market.

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