- Client: UK-based advertising technology company
- Challenge: Raising working capital against a complex receivables book while securing longer-term funding to support continued business growth
- Loan Amount: Circa £5 million growth finance facility
A rapidly expanding UK advertising technology business approached Enness Global seeking a funding solution that could support its continued growth without restricting day-to-day operations. As revenue increased, a growing proportion of the company's working capital became tied up in unpaid invoices, creating pressure on cash flow despite a strong order book and increasing client demand.
The business required a funding structure that could provide immediate liquidity against its receivables while also delivering longer-term capital to support recruitment, media purchasing and ongoing investment as the company continued to scale.
Funding businesses operating within the advertising and media sector can present additional challenges for lenders. Receivables are often concentrated among a relatively small number of large agencies and media platforms, payment terms can be extended, and international debtors or complex commercial arrangements may limit the amount many traditional invoice finance providers are willing to advance. As a result, conventional funding solutions frequently fail to reflect the true strength of the underlying business.
Enness introduced the client to a specialist business lender with experience supporting high-growth companies operating in the technology and media sectors. Rather than assessing individual invoices in isolation, the lender adopted a broader asset-based approach, enabling funding to be structured around the overall quality of the company's eligible receivables.
The proposed facility combined a circa £2 million revolving working capital line with a circa £2 million government-backed term loan, creating a total funding package of approximately £5 million under a single senior lending relationship. The revolving facility was designed to increase and decrease alongside the value of the receivables book, while the term loan provided committed capital to support the company's longer-term expansion plans.
Although every transaction is subject to lender approval and individual circumstances, the proposed structure demonstrated how specialist growth finance can provide greater flexibility than traditional invoice finance for businesses with more complex receivables profiles.
This case highlights the value of combining revolving working capital with longer-term growth funding through a single specialist lender. For fast-growing businesses operating in sectors where conventional lenders may take a cautious approach, tailored funding structures can provide the flexibility needed to support continued expansion while strengthening overall cash flow.
Disclaimer
Information contained in our case studies is for illustrative and market commentary purposes only. Some examples may be based on multiple client scenarios or enquiries and do not necessarily represent completed transactions. Every application is subject to individual circumstances, lender criteria, underwriting and approval.
Enness Global is a credit broker, not a lender. Finance is subject to status and lender approval. Eligibility for government-backed lending schemes depends on the scheme rules and the borrower's individual circumstances.
Information contained in our case studies is for market and illustrative purposes only. In some cases, these may be made up of multiple cases and are for illustrative purposes only.
Some case studies are made up of enquiries that have come into the business, not all business completes, and the posting of a case study does not represent a completed piece of business.
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