Islay Robinson Featured in Tatler: Insights into London’s Super-Prime Property Market in 2025

The London property market remains a prime destination for Ultra-High-Net-Worth Individuals (UHNWIs) looking to invest in luxury real estate. Despite recent fiscal changes, such as the abolition of non-dom status and the increase in surcharges on second homes. Our CEO, Islay Robinson, believes the allure of London’s super-prime properties is stronger than ever. Featured in Tatler, Robinson offers exclusive insights into what the super-rich will be buying in 2025 and the key trends shaping the London property market.

London Property Market 2025: What's Next for the Super-Rich?

Robinson explains that London is set to remain the preferred city for the super-rich in 2025, citing its enduring appeal in wealth management, top-tier education, elite sports, culture, and unrivalled connectivity. He notes that despite changes to the tax landscape, the city continues to be a trophy asset and a prime destination for high-net-worth individuals seeking luxury property investments.

As we move into 2025, Robinson predicts an even greater demand for London’s diverse architecture. Period properties, such as grand Georgian and Victorian townhouses in the prestigious areas of Knightsbridge, Belgravia, and Mayfair, will remain highly sought after. At the same time, cutting-edge developments—such as serviced apartments in branded residences and bespoke ultra-modern builds—will appeal to those with a taste for contemporary luxury.

Personalisation and Customisation: The Future of Luxury Homes in London

Another trend shaping the London property market in 2025 is the increasing demand for homes that offer extensive personalisation.

Robinson explains that ultra-high-net-worth individuals are seeking properties that reflect their personalities, whether through a private gallery, wellness spa, or even a subterranean car lift, with the most desirable homes offering bespoke customization to suit unique lifestyles.

He also advises potential buyers in the super-prime market to move quickly, noting that hesitation can be costly in London’s luxury real estate sector. When a property matches their vision, acting decisively is essential, as the competitive market rewards those who are bold.

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